Data Shows that 55% Of Sellers and 42% of Buyers are Boomers
Check Out This Weeks Newsletter NAR’s 2026 report shows Boomers are 55% of sellers and 42% of buyers, a reminder of how much this group is shaping real estate opportunity. More than half of all home sellers right now are Baby Boomers. Boomers are also a major force on the buying side at 42%. The industry has spent years chasing younger households, but the group controlling the majority of for-sale housing has been hiding in plain sight. The National Association of REALTORS ® 2026 Generational Trends report has the numbers to back that up. Boomers represent the largest share of sellers by a wide margin, and their decisions influence where inventory moves and how long it stays. Listings create momentum in any market, and the data show Boomers control the listings. Agents who build around this segment get direct access to inventory at a time when the market is still undersupplied. Let’s unpack the data, starting with how dominant Boomers are on both sides of the tran...