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Why “The Rock” Matters

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“Just Thinking" Why “The Rock” matters, Michael Bay’s 1996 action thriller was not just another action blockbuster, it was a love letter to San Francisco, wrapped in explosions, suspense, and a race against time. The movie features Ed Harris as the bad guy, Nicolas Cage as the good guy and Sean Connery as the unlikely hero. San Francisco isn’t just the backdrop to the movie; it is the main character. The film uses real locations across the city for its stunning scenery. Alcatraz, The Fairmont Hotel, The Palace of Fine Arts and the Cable Car on Russian Hill all play host to key scenes throughout the movie. The Rock, the name of the movie is a reference to a nickname for Alcatraz Island, which is the central location for the plot line. The once maximum-security prison has reputation for being inescapable, which paints the ironic twist in this film as the heroes must break in, not out. Brigadier General Francis X. Hummel (Ed Harris), a decorated Marine disillusioned by the government...

How AI Energy Demand Could Reshape the Housing Market

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President Trump told a group of tech CEOs something that’ll bring a smile to the face of anyone investing in data center real estate.  Last week, the White House pledged to help technology companies secure enough electricity for the massive data centers driving artificial intelligence.  That may be good news for Silicon Valley, but hooking up energy-hungry data centers to the U.S. power grid could come at a cost for American homeowners—in more ways than one.  The Dinner Details On September 4, Trump gathered some of the biggest names in tech at the White House, following an AI Education Task Force roundtable hosted by First Lady Melania Trump. Attendees included Apple’s Tim Cook, Google’s Sundar Pichai, Meta’s Mark Zuckerberg, OpenAI’s Sam Altman, and IBM’s Arvind Krishna. Absent from the gathering were Elon Musk and Nvidia’s Jensen Huang, both of whom have opted for their own channels of influence with the administration.  Rain forced the dinner indoors after staff ...

Patience Won’t Sell Your House. Pricing Will

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Waiting for the perfect buyer to fall in love with your house? In today’s market, that’s usually not what’s holding things up. And here’s why. Let’s be real. Homes are taking a week longer to sell than they did a year ago. According to Realtor.com : “Homes are also taking longer to sell. The typical home spent 60 days on the market in August, seven days longer than last year and now above pre-pandemic norms for the second consecutive month. This was the 17th straight month of year-over-year increases in time on market.” Part of that is because there are more homes on the market. So, with more options for buyers to choose from, they aren’t getting snatched up quite as fast. But there’s another big reason: price . The Average List Price Isn’t Going Up – and That Matters Today, a lot of homeowners are overshooting their list price. They remember the big climb in home prices a few years ago, and they don’t realize how much has changed. One of the most important, but often overlooked, chan...

Why 50% of Homes Are Selling for Under Asking and How To Avoid It

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If your selling strategy still assumes you’ll get multiple offers over asking, it’s officially time for a reset. That frenzied seller’s market is behind us. And here are the numbers to prove it.  From Frenzy to “Normal” Right now, about 50% of homes on the market are selling for less than their asking price, according to the latest data from Cotality . But that isn’t necessarily bad news, even if it feels like it. Here’s why. The wild run-up over the last few years was never going to be sustainable. The housing market needed a reset, and data shows that’s exactly what’s happening right now. The graph below uses data from Zillow to show how this trend has shifted over time. Here’s what it tells us: 2018–2019: 50–55% of homes sold under asking. That was the norm. 2021–2022: Only 25% sold under asking, thanks to record-low rates and intense buyer demand. 2025: 50% of homes are selling below asking. That’s much closer to what’s typical in the housing market. Why This Matters If You’re...

Now That's San Francisco

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  “Just Thinking" I saw a clip on Instagram the other day, it was a cut away at a baseball game, there was a couple in the stands canoodling, one of the commentators said; hey, they’re eating an It’s It, the other commentator said, what the heck is an It’s It, before the first commentator could answer, the man reached over and grabbed the woman’s boob, a quick cut away and dead air followed. The commentator never did get back to telling us about the It’s It, if you are from San Francisco, no explanation required, if your not, I’ll let you know, if you are the guy in the stands, Bold Move Cotton. If you know then you know. It’s It, invented in 1928 originally sold only in San Francisco at Playland-at-the-Beach until Playland closed in 1972. A frozen dessert sandwich: vanilla ice cream between two old-fashioned oatmeal cookies, dipped in dark chocolate. After the closing of Playland, the brand was revived and expanded, but it’s still considered a Bay Area icon. The It’s It now comes...

The Biggest Challenges for Buyers, Sellers, and Builders in 2025

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Check Out This Weeks Newsletter The U.S. housing market has entered what Realtor.com’s Jake Krimmel calls an “Anna Karenina market.” In other words, everyone is unhappy in their own way.  Inventory is up, but sales are down. And from buyers to sellers to builders, no one is thrilled with how this summer has played out. According to Realtor.com’s latest report,   Cruel Summer: Why the US Housing Market is Stuck , the story isn’t about crisis but stagnation. The market is grinding forward in what might as well be neutral gear (a lot like me “learning” to drive a stick shift), and each side of the transaction has its own reasons to be frustrated.  Buyers: Crushed by the Double Whammy Affordability remains at near-record lows. The national median list price is hovering around $440,000, virtually unchanged since 2022. But thanks to higher mortgage rates, buying power has eroded.  Since 2019, the all-in monthly cost of owning a median-priced home with 20% down has risen by...

Builder Incentives Reach 5-Year High

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  Even with more homes on the market right now,  some buyers are still having a tough time finding the right one at the right price . Maybe the layout feels off. Maybe it still needs some updating. Or maybe it’s just more of the same. That’s why more buyers are turning to new construction – and finding some of the best deals available today. Why? Today, many builders have more homes that are finished and sitting on the market than normal. And that means they’re motivated to sell. They’re running a business, and they don’t want to sit on their inventory. They want to sell it before they build more homes. And that can definitely work in your favor. As Lance Lambert, Co-Founder of  ResiClub ,  puts it : “In housing markets where unsold completed inventory has built up, many homebuilders have pulled back on their spec builds— and many are doing bigger incentives or outright price cuts to move unsold inventory .” Incentives Are the Highest They’ve Been in 5 Years Data ...